is a privately held direct marketing retailer, selling expensive consumer goods and specialty items at reduced prices. This eCommerce site is fully devoted to home, garden, fitness and children’s equipment. In it, users will be able to find anything vaguely related to these areas, from a Tiffany Lamp to imported perfumes or a kiddie cart plus salad bowls. The site claims to have the net’s unbeatable sales, and if it is not true, it is very close to being so. This site can be searched by category, and when you scroll the mouse over it a flyer displays showing what’s in that category, thus saving the hassle of having to go back and forth a gazillion times. In order to make a purchase, users have to subscribe to the site, which is of course free, and has the advantage that on following purchases they can get a special discount and deal alerts on items that she/he finds interesting. 






