The power that Twitter has a marketing tool is no longer something people would dismiss, much less laugh at. If you couple the velocity that it has with the monumental number of users, the equation becomes ineluctable.
Now, it takes some skill learning how to capitalize on that. The one true bet as far as I am concerned is having a social media connoisseur that will know how to make the buzz become favorable, and who will know how to deal with any negative comment on the spot. Such an individual will be able to turn what could be bad press into something that ends up speaking about how attentive your company is, and how much it cares about its customers.
Alternatively, you can resort to a tool like this one – a tool that (to a great degree) automates the delivery and reception of tweets, along with the following of new individuals automatically.
As you can see, this service (available in two paid plans and a free version for trial purposes) covers a certain part of the marketing process only. Human input will also be necessary, but Tweeting Machine makes it all resemble less of a chore and more of an engaging task for the one in charge.
TweetingMachine.com In Their Own Words
“The ultimate Twitter marketing tool.”
Why TweetingMachine.com It Might Be A Killer
Such a tool will enable you to make the whole commercial tweeting experience a more agile one.
Some Questions About TweetingMachine.com
What are the limitations of the free plan? Will it give you an accurate idea of what this can and can’t do? 
