It is increasingly difficult to find the stuff that you are looking for using traditional horizontal search engines. These engines are tuned to give the average person the results he or she is looking for.
If you happen not to share the interests of this mythical average person, you may be out of luck.
Truevert is a green search engine. It sees the World Wide Web through the lens of environmental and sustainability concerns. Truevert knows what words mean from this perspective. Search for the word ‘CFL,’ for example, and it returns pages about compact fluorescent light bulbs, not the Canadian Football League. Search for ‘refrigerator’ and it returns pages about high-efficiency and solar refrigerators.
Truevert learns its perspective or vertical automatically. No one has to design categories or identify synonyms for it to work. Truevert learns the meaning of words the way people do, from the context in which the words are used.
Truevert starts with a small collection of documents from the topic and computes a model of word use patterns in those documents using patent pending, mathematically-based technology. These patterns give Truevert the context that it needs to understand words from the perspective of its vertical. Truevert provides a way for users to focus with precision on their interests. Its results are far more focused that you would get from a horizontal search engine.
