If for any reason or the other you are dissatisfied with the alert services currently available, chances are you must be a bit picky as there are a handful that spring to mind easily, and which do the job more than competently. From Google Alerts to Yotify, most angles are already covered.
Still, there is always room for improvement, and this young startup has set about doing exactly that. Its main strength is that it keeps track of dynamic changes. That is, it does not keep track of mere keywords, but it informs you about changes in any aspect that interests you. For example, you can use it to stay fully posted on developments as regards crime in you neighborhood, and also to be notified when the price of any item you are following on eBay or Amazon changes.
Features that are planned to be implemented by the team led by Pavan Nigam include social functionalities (EG, Twitter support for content tracked this way) and a Trackle button to be embedded for the on-site tracking. These will be worthwhile additions to the cause, and it will be interesting to see the repercussions they have when implemented.
Trackle.com In Their Own Words
“Your personal tracker on the web for the things you care about.”
Why Trackle.com It Might Be A Killer
It takes the concept of tracking content on the web one step beyond, and it does so competently.
Some Questions About Trackle.com
When is the next major update scheduled for? 
