There is an interesting story behind this startup, when the creator and CEO of the site, Kim Chen and partner Bart Jellema were searching for the best price on her contact lenses, she became frustrated searching through the tradtional price comparison websites. They did not account for certain things that drastically change value, such as volume discounts and coupons.
Inspired by her frustration, Kim and Bart made a Tjoosbot, the technology for searching these prices to ensure the true best values. Tjoos is to be pronounced as choose, as in, were are helping the consumer make a wiser and more educated choice. Currently the only thing that you can compare on Tjoos.com right now is the contact lenses, the same expirement that the project started with.
Tjoos.com In Their Own Words
“The Tjoos difference
When you take a closer look at price comparison sites you will soon notice that most sites only compare stores that have affiliate programs. These stores pay a commision to referring sites. In essence you get to choose from several store advertisements, we call this ‘Ad comparison shopping’. At Tjoos we believe the user should be provided with the largest possible range of store options. For contact lenses we already list over 50 stores, where others only list a handful.’
Why Tjoos.com It Might Be A Killer
There is clearly a market for people that wish to have more accurate comparisons of the products that they are buying, then people would be willing to use it. 





