In the spirit of 2024 Tax Day, several US-based businesses are rolling out themed promotions and discounts, primarily targeting food and beverages. The IRS has extended the deadline for tax filing to May 17, 2024, offering flexibility and reducing pressure on taxpayers.
Companies like fast-food chains, coffee shops, grocery stores, and online retailers participate in this initiative. The deals are strategically designed to boost brand loyalty and positively frame tax season. Despite taxes’ financial implications, businesses and consumers embrace these promotions as relief or celebration. Health-minded companies are tapping into this trend, offering discounts on gym memberships, wellness products, and health foods.
Shoppers, however, are advised to be aware of any fine print on these deals. On the other hand, companies are in need of temporary staff due to the increased demand, thus boosting the job market.
BurgerFi is offering a 15% discount on its fast-casual food at certain locales, exclusive to dine-in and takeaway. This discount, usable with no other offers, is only valid on food and non-alcoholic beverages. It is available for a limited time while stocks last, so users are recommended to avail themselves of it as soon as possible.
Meanwhile, California Pizza Kitchen (CPK) offers a $10 discount on a $40 order exclusively to new CPK rewards program registrations.
Boosting consumer spending with 2024 Tax Day deals
With members receiving exclusive deals and rewards, the program can encourage a higher client base for CPK. Also, an unnamed food delivery service is providing a “snack break” deal of $15 off on purchases of $25 or more on April 15 alone. The anonymous nature can lead to increased speculation and intrigue.
The offers are diverse and intriguing, from Krispy Kreme’s second box of doughnuts at a sales tax price to Sonny’s BBQ half-priced rib dinners all day. Similarly, White Castle’s 15% discount on April 15 exclusive orders (with the coupon code WC15OFF) seems to attract customers on Tax Day.
Overall, the food and beverage promotions for the 2024 Tax Day appear to be strategic business moves to attract new customers and appreciate loyal ones. Companies are intelligently utilizing tax day, when people might have extra money due to tax refunds, to capitalize on consumer spending. They are expanding their potential customer base with promotions ranging from coffee to meals.
These promotions might lead to an increase in foot traffic for these businesses and could potentially turn into more significant revenue. It will be interesting to observe the overall impact of these campaigns on the performance of these businesses over time. Companies that haven’t yet participated in their own Tax Day campaigns could consider doing so.
