In the complex world of corporate data management, a new startup is challenging the traditional approach to business intelligence, promising to transform how companies track and understand their performance.
The Birth of a Bold Solution
TargetBoard.ai emerged from a personal frustration that many business leaders know all too well. Lior Gerson, the company’s CEO and a veteran of tech unicorns like Vroom.com, witnessed firsthand the paralysis caused by inefficient data management. During his tenure as a senior VP, he observed an organization drowning in operational complexity, where critical insights were buried under layers of bureaucratic data processing.
“Nothing moved. Everything took 10 times longer to do than it should,” Gerson recalls. When he approached his CEO about fixing the data infrastructure, he was told bluntly: “I know, but I didn’t bring you here to fix my company.”
This moment of corporate frustration became the catalyst for TargetBoard.ai.
What Makes TargetBoard Different?
At its core, TargetBoard.ai solves a fundamental business problem: the overwhelming complexity of gathering, analyzing, and understanding organizational performance data. The startup’s innovative platform promises to:
- Eliminate the need for extensive BI teams
- Generate customized KPI dashboards in minutes
- Integrate data from multiple business systems
- Provide perfect accuracy without manual intervention
- Help decision-makers understand what truly drives their business performance
The Technical Brains Behind the Operation
The startup is co-founded by two experienced technology leaders:
- Lior Gerson (CEO): Ex-CTO of Vroom.com and ex-VP Product at Placer.ai
- Lior Ash (CTO): Previously CTO of Splacer.co and mySupermarket
Their combined expertise in product development and technology infrastructure forms the backbone of TargetBoard’s innovative approach.
A Bootstrapped Success Story
Despite being a young company founded in 2024, TargetBoard.ai has already attracted an impressive roster of clients, including:
- Payoneer
- Zesty
- Versapay
- WorkHuman
- Redis Labs
- Augury
- OpenWeb
- Incredibuild
- Weka
Inspiration and Vision
Drawing inspiration from Zapier, Gerson admires how the company scaled while maintaining a strong remote culture and creating a product that fundamentally improves workplace productivity. TargetBoard.ai shares a similar ambition: to simplify and streamline business operations through intelligent technology.
The Future of Business Intelligence
Gerson’s vision for TargetBoard.ai is nothing short of transformative. He believes that with advancing AI technologies, the entire organizational data infrastructure will be reimagined. Traditional roles like data engineers and analysts might become obsolete as AI-driven platforms like TargetBoard can instantaneously connect, clean, and present data.
“Today, building a custom BI solution costs companies as much as developing an entirely new product,” Gerson explains. “We’re going to change that entire paradigm.”
Four-Year Outlook
The company’s ambitious goal is to become the next-generation business intelligence platform. By leveraging AI, TargetBoard aims to:
- Eliminate manual data processing
- Reduce operational complexity
- Provide instantaneous, accurate insights
- Redefine data reporting across multiple industries
Company Snapshot
- Name: TargetBoard.ai
- Founded: 2024
- Headquarters: Remote
- Founders: Lior Gerson (CEO), Lior Ash (CTO)
- Tagline: All your KPIs, from all your systems, fully customized for your business, in minutes
As businesses continue to seek more efficient, intelligent ways of understanding their performance, TargetBoard.ai stands at the forefront of a data revolution, promising to make complex business intelligence as simple as pressing a button.
Learn more at: https://www.targetboard.ai/
