Running a company that sells products for women probably isn’t easy, especially when it comes to designing a corporate image that is not demeaning or stereotypical, but Tampax has actually managed to do it, although maybe too boldly (the site is designed in sky-blue…). It presents information in a clear but serious way, with a happily absolute lack of euphemisms or ‘pat-in-the-back’ expressions like “well, it happens to all of us”, and the like, so Tampax.
com should be applauded for that. The site includes a very thorough area dedicated to providing medical advice and information on how to choose a doctor, what is considered adequate and what pathologic in terms of menstruation, and in general, its treatment of several issues gives priority to the role of woman as a decision-maker, and a key figure to her own well-being. Tampax, together with Always, have been enforcing an aid campaign that helps women in sub-Saharan Africa continue their lives regularly during their periods by providing them with pads, tampons and funds, in order to minimize absence from school for sanitary reasons. Younger audiences will find a special community for teenagers on a partner site called Beinggirl.com, which partially belongs to Tampax, and partially belongs to Always. 
