There is an abundance of airline horror stories in the newspapers, but everyone knows that they represent just a fraction of the complaints voiced by consumers. These irritated customers have a new forum to voice their grievances- Sutori.
The site gives consumers the power to complain (or praise) a given product or company, and others can agree or disagree with the decision undertaken by the accused. Every story and user agreements and disagreements are then rated and aggregated to provide an overall chart of “goodwill” toward the company as perceived by consumers. Companies can also view their level of goodwill and have a chance to respond to complaints.
Sutori.com In Their Own Words
“In a nutshell, Sutori is a place where customers can rate companies, share experiences, build consensus and reach companies to affect positive change.”
Why Sutori.com It Might Be A Killer
Sutori is much more than an outlet for frustrated consumers to vent. The site represents what could be a potential shift of power in favor of the consumer, by utilizing the internet to publicize complaints to the general public and to highlight common problems across multiple geographical boundaries.
Some Questions About Sutori.com
How actively will the corporations participate? Can Sutori facilitate more direct means of communication between consumers and the companies (ie, providing generic email accounts that link to the company)? 
