Magnesium supplements are the latest craze in the wellness market, with startups and healthcare platforms seeing a surge in demand. Tata 1mg, HealthKart, Hoop, and Wellbeing Nutrition have been expanding their magnesium product lines to meet the growing interest. Avnish Chabbria, founder of Wellbeing Nutrition, said, “Given the international chatter about these minerals becoming critical to how your body works, there’s been a major surge in demand.” The startup’s triple magnesium complex supplement, launched seven months ago, already contributes 10-15% of its overall revenue.
The market for magnesium supplements has been growing at a 50% compound annual growth rate over the last five years, reaching 42 crore in December 2024, according to Pharmarack. Tata 1mg has seen a 2x growth in demand for magnesium supplements and a 2.5x growth in lab tests for magnesium deficiency. Dr.
Magnesium craze fuels startup growth
Vaishali Lokhande, an internal medicine specialist at Apollo Hospital in Navi Mumbai, noted that magnesium deficiency might always have been present, but testing for it was not frequent. The increasing demand is also attributed to a cultural shift towards well-being and health.
While magnesium plays a crucial role in many bodily functions, doctors caution that not everyone necessarily needs supplements. Dr. Divya Gopal, consultant in internal medicine at Sir HN Reliance Foundation Hospital in Mumbai, said, “Most of the magnesium we require is usually obtained from natural food sources… you shouldn’t start supplements unless you have documented a magnesium deficiency.”
People with kidney ailments should avoid high doses of magnesium, and it is important to consult a physician on the requirement and dosage. For lotions and creams, it is also best to get a doctor’s input on the application.
The rising awareness and demand indicate a promising future for startups in the magnesium supplement market, but personal health considerations should always take priority. Medical experts stress the importance of consulting healthcare providers before beginning any new supplement regimen.
