Not sure if you’ve heard, but “globalization” is kind of a thing. Economies and cultures have never been this connected before, and businesses that are thriving are aware of this. Back in the day the only companies that had to worry about translating their message and branding into something their customers could relate to were the big guys like Coca-Cola and McDonald’s.
Flash forward a few years and smaller businesses, even those that only operate domestically, are feeling the pressure to be culturally competent in the delivery of their message and their services. Services are being advertised in both Spanish and English in markets across the US, not because it’s the noble thing to do, but because it’s the profitable thing to do. Latinos account for a much bigger portion of the consumer pie than they used to, so it shouldn’t come as a shock that creating branding strategies that resonate with this diverse demographic has profit potential.
Language and culture aren’t the only variables businesses are having to take into account when building their web presence. Mobile technology is also becoming a major factor to consider. Does your content look good regardless of the device it’s being viewed on? If not, you could be missing out (obviously).
Just when you thought all hope of having a site that meets these needs was lost – a group of tech-savvy vigilantes came out with Srvd, a platform that helps tailor web content to the specific needs and preferences of each visitor.
Srvd takes in a bunch of data from each user (and their devices) insuring that every visit is a relevant one. Some of the things the platform considers when deciding how to show content are:
- Location
- Language
- URL
- Number of visits (especially pertinent for sites with advertising components)
- Browser Type
- Screen size (i.e. mobile device ready)
Every user has different behavior patterns and sets of needs. Srvd provides a one-stop-shop for all of your customizing needs. When visitors find content that resonates with them, they tend to spend more time on the site, spend and engage more, but probably the most important byproduct of having tailored content is that customers walk away feeling understood and satisfied, making them way more likely to come back.
Analyze this
In addition to helping you cater to a dynamic client base, Srvd has built-in analytic features. This lets users see which parts of their sites are preforming the best and which need some rethinking. It also provides some context for its statistics, so users can figure out why specific pages are doing better than others, and what their audience really looks like.
Srvd is currently still in beta… and they totally get that potential users may be on the fence on whether or not to give their personalized content services a test drive. That’s why they’ve decided to offer their services free of charge while in beta. Visit Srvd.co now to sign up!
