Beautifully designed sunglasses and prescription lenses, the acme of usability, user-friendliness and beautiful minimalist design: this is like dying and going to sophistication heaven, sort of. Visit this site to browse the full catalogue of Spy’s optical products, and make your order directly online, not only for your frames, but your high-tech photo-sensitive or RX crystals.
But it’s not just about eCommerce: SpyOptic.com features a small media library where users can watch interviews with some extreme sports players, riders and surfers, and also take a look at the commercials of recent advertising campaigns. The quest for the perfect pair of sunnies or goggles for snow or MX is made super simple by virtue of an intuitive interface and attractive graphics: click on a pair you like and start making your own mix and match of color and print, select a choice of crystals to go with that, provide payment details and you’ll be ready to go. A thing is missing, though, and that’s RSS or any other subscription features for the ‘Unreal Deal of the Week’ section, where new offers get posted every week. 
