Turns the tables on an age-old tradition.
Modeled after popular social networking sites like Facebook, SAA2.
0 puts Shabbat back on the table for a community of young adults who are eager to identify with Judaism in a virtual world. Taking advantage of the opportunities the web has to offer, SAA2.0 provides Judaism without borders to a generation that does not like to be constrained. Jews can connect to Judaism on a personal level, creating the peer-to-peer Shabbat experience they desire. Participants can enjoy the concept of Shabbat no matter their affiliation or level of knowledge and observance by becoming one of the sites “chosen people” and at the “real” Shabbat tables taken offline. A marriage of 21st Century technology and the centuries-old tradition of Shabbat, SAA2.0 is redefining the Shabbat table and reexamining Friday night dinner.
Why Sit Down and Shabbat Up It Might Be A Killer
A recent study by the Pew Forum on Religion and Public Life (http://religions.pewforum.org/) revealed that Americans prefer to choose their own religion, often abandoning the one into which they were born.
It looks like faith needs a new marketing plan – and the way through the synagogue doors just may be through the web.
