Shutterfly presents itself as an Internet-based social expression and personal publishing service that allows you to share, print and preserve your memories through digital photos. It provides a full range of products and services that make it easy, convenient and fun to upload, edit, enhance, organize, find, share, create, print and preserve your digital photos.
By signing in you can start sharing memories with family, friends and anyone you want. You can also organize all your photos in a single, safe and easily accessible location, and maintain emotional connections to friends and family, despite being time-constrained, through personal photo-based communications and gifts. Shutterfly has recently launched an expanded version of its Studio desktop photo management software including personalized screen saver options, 20 photo editing tools, templates for composing elegant picture collages, and new desktop “Picture Frames,” which display your favorite images in mini-slideshows for you to enjoy while working on your computer. If a picture speaks a thousand words, imagine what a 400-picture collage would have to say. You can now create an impressive collage in minutes featuring a handful or an entire collection of pictures.
Shutterfly.com In Their Own Words
“We believe that people have an intrinsic desire for social expression, as they wish to capture and share their experiences and pass them on to future generations. Since the beginning of humankind, people have shared detailed stories of their lives through visual expression. Today, with the evolution of digital cameras and technology, millions of people around the world are capturing their memories and communicating in deeper, more meaningful ways. Our vision is to make the world a better place by helping people share life’s joy. Our mission is to build an unrivaled service that enables deeper, more personal relationships between our customers and those who matter most in their lives.”
Why Shutterfly.com It Might Be A Killer
Consumers can use Shutterfly to stay connected to their friends and family, to organize their memories in a single location, to tell stories and to preserve their memories for themselves and their children. Besides, Shutterfly has created its own foundation to strengthen the connection to their local communities through grant donations and organizational assistance. It is currently supporting programs that focus on youth education and family wellness.
Some Questions About Shutterfly.com
How will Shutterfly deal with new competitors popping up each day? How will it be able to compete with a wide number of websites offering not only digital photos related services but also the possibility of sharing videos and audio files? 
