ShopDeck, a direct-to-consumer (D2C) e-commerce solutions provider, has secured $8 million in a recent funding round. The round was led by Bessemer Venture Partners, with participation from existing investors Elevation Capital, Venture Highway, and Chiratae Ventures. The startup, founded by Rishabh Verma and Harmin Shah, assists sellers in creating their own e-commerce stores or websites, managing logistics, payments, and other business needs to sell products online.
ShopDeck originally started as a social commerce platform called WMall before pivoting in 2022 to become NuShop and eventually evolving into its current form. The funds raised will be used to enhance ShopDeck’s AI-powered technology stack, expand on-ground operations to support sellers across tier-II and III cities, and add new talent to the team. The company’s focus is on optimizing profitability for its clients, gathering and implementing insights on key performance indicators to enable D2C clients to concentrate on their products rather than distribution and performance.
ShopDeck secures $8 million funding
Co-founder Rishabh Verma stated, “While everyone competes to have the best storefront software, merchants care most about profitability. That’s why we focus on optimising their bottom line, across every aspect of the stack, no matter what.
This is our core value proposition.”
ShopDeck primarily operates in long-tail categories such as fashion, footwear, and home decor, where assortment plays a significant role in purchase decisions. The startup charges clients a 3% fee plus GST, offering a comprehensive suite of services including storefront management, shipping, marketing, and post-sale optimization based on performance insights. With partnerships with over 1,000 sellers and facilitating close to $150 million in annual sales, ShopDeck competes with industry giants like Shopify, Magento, and WooCommerce, as well as Shiprocket and Unicommerce-owned Shipway in the shipping and marketing segments.
The successful funding round underscores the confidence that major investors have in ShopDeck’s business model and growth potential. The infusion of capital is expected to drive significant growth and innovation within the company, reinforcing its commitment to empowering small and medium-sized sellers across the country.
