Sermo, (Latin for conversation) is a closed social network for licensed physicians. Unlike most networks, Sermo doesn’t operate by the ‘getting to know you’ protocols found on many business/corporate social networks.
Rather, the aim of this site is to provide a platform for intelligent conversation, consultations, collaboration, and problem solving. Doctors aren’t required to use their real names, however their credentials are authenticated each time they sign in to ensure that only real MD’s have access. Conversations are open to the Sermo community at large. Doctors are encouraged to ask questions, monitor physician observations, post comments, vote on answers, and exchange medical experiences. Doctors who author posts that are seen as valuable by Sermo clients have the opportunity to make money as well. Currently, the site is only open to physicians licensed to practice in the States.
Sermo.com In Their Own Words
“Welcome to Sermo, the fastest-growing community created
by physicians, for physicians.
Here, physicians aggregate observations from their daily practice and then – rapidly and in large numbers – challenge or corroborate each others opinions, accelerating the emergence of trends and new insights on medications, devices and treatments. You can then apply the collective knowledge to achieve better outcomes for your patients.”
Why Sermo.com It Might Be A Killer
Sermo is a great tool for doctors. It enables doctors of all specialties to contribute their knowledge and experience to help each other. Medicine is an intricate subject in which discussion and collaboration can result in life-altering, even life saving decisions. As the expression goes, ‘two heads are better than one,’ especially when it comes to health.
Some Questions About Sermo.com
Will doctors feel wary about the business model? Will Sermo open up to physicians in other countries? 
