Sanlo, a fintech startup, has revealed the beta version of its webshop tool, exclusively designed for game developers and studios. The tool provides access to essential analytics and financial data, freeing developers from the constraints of external platforms. With a focus on user-friendly solutions, Sanlo’s aim is to revolutionalise the gaming industry by providing a sustainable solution for smaller gaming companies challenged by high app store fees.
The increasing costs associated with app stores have pushed many game developers towards exterior webshops. These feature lower rates, potentially boosting developer profits by nearly 25%. However, the switch is hampered by complex user experiences, heightened security concerns, and dependence on web infrastructure. Sanlo endeavours to offer a trustworthy, user-friendly, and more regulated alternative for developers keen to maximise profits amidst steep app store prices. Their innovative tool not only promotes a competitive gaming environment but also disrupts the traditional dependency on large app stores.
Equipped with unique capabilities, Sanlo’s webshop tool offers personalised pricing strategies and a wealth of user insights. As an integral part of today’s ecommerce environment, it integrates seamlessly across various platforms.
Sanlo’s innovative tool for game developers
It promotes features frequently updated based on user feedback and market trends. From securing fresh sales to enhancing customer satisfaction, it presents an efficient solution for developers strategising their ecommerce success.
In addition, the tool provides solutions to limitations on in-app game ads by Google and Apple’s app stores. It bypasses these restrictions, ensuring continuous ad revenue for developers. Its unique features ensure user engagement and promote webshop ads relevant to the gamers without disrupting their gaming experience.
The tool’s feature of email notifications for repeat visitors plays a vital role in increasing ad revenue. It provides a tailored function for tracking Return on Ad Spend (ROAS) metrics, essential for calculating ad effectiveness. The developers, thus, get to make informed strategic investment decisions.
Founded in 2020, Sanlo has seen an impressive growth with a funding portfolio reaching $13.5 million and various undisclosed gaming firms joining the platform. The official product launch is keenly awaited in the upcoming summer season. The success of similar tools from Xsolla and AppCharge, favoured by top gaming franchises, bodes well for the future of Sanlo’s promising webshop tool.
