Sanlo, a pioneering fintech startup, recently unveiled the beta release of its website tool aimed explicitly at gaming companies to assist in efficient financial operation management. The primary goal of this tool is to provide game businesses with a platform to streamline financial procedures, thus curtailing errors and enhancing overall efficiency.
The beta version is available for trial on the Sanlo website. Despite being in the experimental phase, it promises secure and confidential financial data and transactions. The startup is actively soliciting feedback from the gaming companies testing the tool as part of its endeavor to refine the product continually.
Sanlo’s initiative emerged in response to the hefty 30% fees charged by Google and Apple on in-game purchases, a burden mainly felt by smaller and mid-level gaming companies. The tool intends to mitigate this pressure, creating a more equitable economic sphere within the gaming sector. Using webstores for external monetization, which typically charge between 4-10%, could increase developer revenues by up to 25%, according to Sanlo’s analysis.
The website tool is beneficial for revenue increase and offers mechanisms for promotions, customer engagement, and inventory management.
Sanlo’s Beta Website Tool for Gaming Firms
Innovatively, it also provides a workaround to Apple and Google’s prohibition on in-app adverts with gamified in-game notifications and tools for tracking Return on Ad Spend.
Sanlo’s journey after its inception in 2020 has been significant. The company secured considerable investments of $13.5 million from industry stalwarts like Initial Capital, Index Ventures, and Portage Ventures. The official website tool release is anticipated for the summer, marking a major milestone for the startup.
The tool enters a contested market, with competitors like Xsolla and Appcharge already operating in the space. Games like Clash of Clans and Marvel Strike Force have effectively leveraged webstores, setting a high standard for Sanlo to match. Yet, the potential this digital market holds is immense, and only time will it reveal how well Sanlo’s website tool capitalizes on this opportunity.
