Innovative from top to bottom, Rocketboom is on the cutting edge of the online video revolution. The site is a homemade daily videoblog of quirky news items that costs little to produce and does no marketing.
Hugely popular, the site is a cult hit. The founder believes online videos are democratizing information more than any other source and aims to continue the revolution. He allows users to submit story ideas as part of that philosophy. However, Rockeboom almost closed shop last year and made a plea on EBay for money. They got $40,000, but realized they needed a more sustained source of income. So they turned to sponsorship, but yearned for a more subtle, unconventional style. Their first sponsor is YouTube and they are confident they can draw more. Sponsors will pay $3,000 per episode until September 1st, and the $5,000 per episode after that
Rocketboom.com In Their Own Words
Rocketboom is a three minute daily videoblog based in New York City. We cover and create a wide range of information and commentary from top news stories to quirky internet culture. Agenda includes releasing each new clip at 9am ET, Monday through Friday. With a heavy emphasis on international arts, technology and weblog drama, Rocketboom is presented via online video and widely distributed through RSS.
Why Rocketboom.com It Might Be A Killer
The site receives a tremendous amount of daily traffic, despite (or maybe because of) being only a three-minute daily videoblog of eccentric news items.
Some Questions About Rocketboom.com
Are they going to evolve as more sponsorships come in, offering more content and diverse programming? What is their vision for their future? 
