In a world where life moves at breakneck speed, a Dutch startup is making waves by helping people slow down and savor life’s precious moments. PYM (PicYourMoment), founded in 2012 and recently revitalized under new leadership, is not just another photo app—it’s a mission to help people recognize and capture the uniqueness of their everyday lives.
The PYM Vision
“Helping you to capture and cherish the uniqueness of life!” This simple yet powerful one-liner encapsulates the essence of PYM. The brainchild of Richard Versluis, Sharokh Aria, and Sudhir Gadhvi, PYM allows users to effortlessly document their authentic day-to-day experiences without draining time and attention.
Based in Pijnacker, Netherlands, PYM has already facilitated the capture of over 40 million moments. But what sets it apart in the crowded space of photo apps?
More Than Just Photos
PYM revolutionizes memory sharing by enabling users to co-create albums for special events and activities enjoyed together. But it doesn’t stop there. With just one click, these digital memories can be transformed into beautifully designed photo books, ensuring users can cherish and share their memories in a tangible form.
A Personal Journey
Consider the story of Claire, a busy professional balancing work and family life. Before PYM, her days were a blur, with precious moments lost in the flood of daily tasks. PYM changed that.
Through daily photo prompts, PYM encouraged Claire to pause, observe, and capture the beauty in her everyday life. It wasn’t about staged photos or perfect angles—it was about authenticity. A morning coffee, a child’s laughter, a quiet evening walk—all became threads in the tapestry of her life.
Over time, Claire found herself documenting not just events, but emotions and small joys. The app’s ease of use allowed her to create a visual diary effortlessly, which she could then transform into a high-quality photo book with just a few taps.
Building Connections
PYM isn’t just about individual memories—it’s about sharing and inspiration. The app’s community features allow users to share their moments, creating a circle of mindfulness where everyone contributes their unique story.
Looking to the Future
Despite being founded in 2012, PYM sees itself as a startup in a new phase. After acquiring PicYourMoment BV in August 2024, the company is now led by a new executive team with big ambitions.
By 2030, PYM aims to become the world’s leading platform for capturing, sharing, and reliving life’s most meaningful moments. Their goal? Over 50 million users creating and sharing 500 million photo memories annually across North America, Europe, and Asia-Pacific.
The Why Behind PYM
At its core, PYM is about making life more intentional, memorable, and shareable. In a fast-paced digital world, it offers a way to slow down, appreciate the present, and connect more deeply with life. It’s not just about taking pictures—it’s about building personal narratives, creating tangible memories, and fostering a community that celebrates the magic of everyday moments.
As we navigate an increasingly digital world, PYM reminds us of the importance of mindful living and the power of shared experiences. It’s not just preserving memories—it’s helping us create richer, more meaningful lives, one moment at a time.
