The need for accessible and user-friendly e-commerce solutions has never been greater. For creators, makers, and coaches looking to venture into online selling without the complications of setting up a website, Pushable emerges as a groundbreaking solution. This innovative SaaS startup, founded in 2023 and headquartered in Toronto, Canada, is changing the game with a mission to empower individuals to work for themselves. Pushable opens doors to online selling directly from your social media, blogs, or anywhere you engage with your audience.
The Birth of Pushable
With its intuitive platform, Pushable is the brainchild of Vladimir Baranov, the CEO, Yui See Lau, the Creative Director, and Ivan Gudov, the COO. Vladimir brings over a decade of software-building expertise in diverse industries. He is known for his coffee-tasting app, CupWise, and his work with prominent brands like Coca-Cola, BMW, Honda, KPMG, and Morgan Stanley. Yui See Lau, the co-founder of the Canadian Pickleball Association, adds her creative insights, having produced media and music content for ESPN, Disney, Fox, and ABC. Ivan Gudov, with his background as a data management consultant at NASA, has contributed his knowledge to projects like the discovery app ExploreTO and earned recognition as a Canadian swimming gold medalist.
A Solution to the E-commerce Challenge
Pushable is making the process of selling online as simple as possible. Without the need for a website or the complexities that often accompany it, Pushable enables creators, makers, and coaches to turn their social media platforms into virtual stores. It’s a game-changer in the e-commerce landscape, offering a one-stop shop for those passionate about their craft and looking to share it with the world.
Progress and Current Status
Pushable opened its public sign-ups just one week ago, a significant milestone in the startup’s journey. As the platform gains traction, it is poised to make a significant impact in the world of online selling, particularly for small-scale entrepreneurs and content creators.
Empowering the Passion Economy
Pushable’s mission is to empower individuals working in the creator, maker, and coach economy. This workforce segment is driven by passionate individuals who want to do meaningful work and take control of their careers. Pushable equips them with the tools to sell directly from their social media profiles, blogs, DMs, and other online spaces. A noteworthy aspect of Pushable is that it allows users to start selling without requiring a credit card upfront, recognizing that financial barriers should not stand in the way of their dreams.
Learning from the Best
Pushable looks up to industry giants who have excelled in their user experience (UX) and simplified complex processes. Apple’s commitment to user-friendly design, the simplicity of CashApp, the aggressive adoption strategies of Facebook, and the ubiquity of Google have all influenced Pushable’s approach. The startup also admires what industry leaders like Shopify and Linktree have accomplished in their respective niches, highlighting the ongoing UX revolution in the digital space.
The Vision for Pushable in Four Years
In four years, Pushable aims to become the go-to solution for individuals seeking to sell online. Whether music, tickets, merchandise, courses, or any other offering, Pushable aspires to be the first choice for those looking to connect with their audience and generate revenue. This innovative platform saves time, simplifies the process, and strengthens the relationships between creators and their customers. As the startup continues to evolve and gain momentum, it promises to redefine online selling for the better, making it more accessible and efficient for everyone.
