It seems like everyone needs marketing these days and if you don’t promote your product with the right campaign it will be doomed before it gets going.
That is where PromoJam comes in. They use every available resource to let the world know you are out there. They raised $1.2 million in Series A funding from Golden Seeds and Band of Angels.
Series A funding is the first round of early stage financing for companies. This type of funding is generally used for future operations between six to 24 months.
PromoJam
The company was founded by Matt and Amanda MacNaughton a brother and sister duo in Los Angeles. Since its inception in 2008 the company has grown to more than 10 million users who have used their services for social promotions.
How It Works
According to the founders of PromoJam, the reason for their success is the platform allows every user to customize their promotion according to their business or personal needs. It is a DIY solution with full customization which allows customers to create campaigns.
PromoJam Campaigns Include:
- Facebook “Like” campaigns
- Sweepstakes
- Giveaways such as gift certificates and coupons
- Flash sales
These campaigns can be carried out on and offline using Social networks including Twitter, Tumblr, LinkedIn, Blogs and using cellular phones for QR codes and SMS text messaging.
Analysis
If your campaign becomes viral Promojam’s scalable technology is equipped with high-powered analytics capable of handling large amount of traffic while tracking related analytics and collecting relevant information about your customers. At the same time they provide real time reporting on the back end. You can view this information on a dashboard with the numbers for clicks, shares, posts, followers, email and other collected data as well as the geographical location of the targeted participants. They provide in depth analysis with metrics designed to help you maximize your ROI.
Clients
The success of a company can be measured by the type of client they serve and PromoJam has amassed an impressive client list which includes Warner Brothers Music Group, Rock the Vote, Justin Bieber, Avon, Rhianna, Blackberry, NBC Universal, Paramount Pictures, Clear Channel Radio and many others. The solutions they provide is not only for the entertainment field it can be used for any company that wants to successfully let the world know you are open for business.
Golden Seeds
The investment philosophy of Golden Seeds is to achieve a high level of diversity because it achieves higher returns. They do this by empowering women entrepreneurs in a positive environment which nurtures growth for all the participants. It was founded in 2004 by Stephanie Hanbury-Brown and now has over 100 investors in different cities across the country.
Band Of Angels
Band of Angels is a funding organization made up of more than 130 former and current high tech executive who invest in high tech companies. Since 1994 they have seeded 241 companies and members have founded Symantec, Logitech and National Semiconductor.
Marketing is an indispensable tool for any organization no matter how big or small. A company like PromoJam can introduce your product to your target audience so they will know who you are and what you are selling.
