ProductClash.com provides the ability to find user generated and user rated product information.
Doing so, they give decision makers the ability to include the opinion of other people in making a buying decision. What they believe is that making a choice is more than just an individual process based on rational criteria. A purchasing decision is based on three main criteria: The influential power of other people, the emotional connection to the brand or product category, and the underlying rational need for a product or a service. ProductClash addresses the first two of these dimensions, by adding social prioritization to the information overload on the internet. People can vote between cell phones, computers, cameras, gadgets, and more. Meanwhile, you can see all the specifications of each product so you can compare. If you have your own clash, you can submit it for others to vote on them.
ProductClash.com In Their Own Words
“Product Clash offers products at low prices. Comparison shopping has never been such good value for products. Now you can clash and compare your best consumer products for low price offers. Product Clash features cheap cameras, cheap cell phones, cheap computers, cool gadgets, cheap home entertainment, cheap peripherals and portable media comparison clashes! Clashing is fun for movies, music, games and DVDs. Try it out!”
Why ProductClash.com It Might Be A Killer
ProductClash solves the dilemma of choice and thus removes uncertainty when making a product purchase. ProductClash plays both on the creation as well as on the receiving end of the product information spectrum. Brand lovers and haters may be more inclined to express their feelings towards a specific product or brand, whereas potential buyers and risk-averse people will come for information and weigh the different options.
Some Questions About ProductClash.com
How they will be able to compete with so many other sites offering product comparison and shopping comparison services? Will they add other categories of products apart from electronics? 
