The amount of news and information available on the internet about anything and everything is staggering. Plugger attempts to help simplify that data for one subset out there — businesses in Australia.
Plugger is a free business news monitoring service that indexes and analyzes hundreds of Australian Business RSS feeds and blogs. The site is free for Australian companies and they can even get a personalized daily market report. The site also indexes the most popular companies, people, topics, and offers a comparison of rival businesses. For a site that is attempting to streamline data, it is so loaded with information that it is almost overwhelming on first view. The goal of the site is to provide sales, marketing and PR professionals with innovative new tools to promote their company and discover new sales opportunities.
Plugger.com.au In Their Own Words
Plugger is an Australian business news montoring service designed for Sales and Marketing professionals. Anyone responsible for devising marketing strategy, finding new prospects or driving sales should use plugger every day.
Why Plugger.com.au It Might Be A Killer
Just like there are newspapers that specialize in business news, there seems just as much need for an online business news service. This site is working hard to meet all the information needs of the business community.
Some Questions About Plugger.com.au
Will they work on the site design/layout so it does not overwhelm the reader? How are they going to make a profit? Are there competing business news services in Australia? Are they trying to provide too much information (ie., who are the most popular people?)? 
