In the bustling home improvement landscape of Atlanta, one company is taking a unique approach to flooring installation. Orange Cat Flooring, founded in 2017 by Cristian Marincas, isn’t just laying down hardwood and laminate—they’re revolutionizing how homeowners think about their floors through education and transparency.
A Mission Beyond Installation
“Many customers struggle with unclear pricing, misinformation, and subpar craftsmanship in the flooring industry,” explains Marincas. This observation led to Orange Cat Flooring’s distinctive approach: combining expert installation services with comprehensive customer education. The company specializes in laminate, vinyl, hardwood, and engineered hardwood flooring, but their real expertise lies in helping homeowners make informed decisions about these options.
Rising Above Industry Challenges
The journey hasn’t been without its hurdles. As a newcomer in a competitive market, Orange Cat Flooring faced the classic startup challenge of building trust without a massive marketing budget. Their solution? Let quality work speak for itself. When faced with false negative reviews from competitors—a common tactic in the construction industry—the company doubled down on their commitment to excellence and transparency.
One particularly telling moment came when a hesitant customer, overwhelmed by conflicting information about laminate flooring, found clarity through Orange Cat Flooring’s educational content. This customer not only became a client but turned into an advocate, referring multiple friends and demonstrating the power of the company’s education-first approach.
The Empire Today Inspiration
In developing their business model, Orange Cat Flooring found inspiration in Empire Today, a company known for revolutionizing the flooring installation experience. Like their role model, Orange Cat Flooring emphasizes convenience, transparent pricing, and professional service—while adding their own focus on customer education and craftsmanship.
Looking to the Future
As Orange Cat Flooring continues to grow in the Atlanta market, their vision extends beyond mere expansion. The company aims to become Atlanta’s premier flooring contractor, known not just for expert installation but for their role in educating and empowering homeowners.
Their four-year plan includes team expansion, enhanced service offerings, and a stronger online presence featuring in-depth guides and video content. They’re also working to build strategic partnerships with local suppliers and home improvement professionals, creating a network that adds value for their clients.
The Orange Cat Difference
What sets Orange Cat Flooring apart in Atlanta’s crowded market isn’t just their technical expertise—it’s their commitment to solving the real problems homeowners face when considering new flooring. By addressing concerns about costs, durability, and maintenance upfront, they’ve created a service that goes beyond installation to deliver peace of mind.
This approach has proven especially valuable in an era where homeowners are increasingly seeking transparency and education in their home improvement projects. While the company may have started with modest growth, their dedication to quality and customer education has positioned them for success in Atlanta’s competitive flooring market.
For homeowners looking to upgrade their flooring, Orange Cat Flooring offers more than just installation services—they provide the knowledge and guidance needed to make informed decisions about one of the most important aspects of any home. As they continue to grow and evolve, their commitment to excellence and education remains at the heart of everything they do.
