Nikon, a leading Japanese corporation, has announced the acquisition of American camera manufacturer, RED. This strategic move enables Nikon to integrate RED’s top-tier cinema camera technology and captures a significant advantage in the global film industry. The newly acquired technologies, including RED’s unique image compression mechanics and color science, are expected to refine Nikon’s digital camera line.
Inheriting control over RED’s range of professional cinema cameras, Nikon now has access to globally esteemed models including the RED One 4K and V-Raptor X. This acquisition also brings in the pivotal image compression and color science technologies from RED that have significantly contributed to acclaimed films and TV shows.
Founded in 2005 by Oakley’s founder, Jim Jannard, RED employs over 200 individuals, operating from its headquarters in Foothill Ranch, California. The company has unquestionably made its mark in the film industry with their high-quality digital cameras and innovative technology.
RED’s dedication in producing high-resolution images made them a game-changer in the digital cinematic technology. Their first prominent innovation, the RED ONE, introduced 4K resolution shooting capability in 2007 that drastically impacted the industry.
The company’s products have continuously evolved over the years to meet filmmakers’ demanding requirements. The revolutionary technology offered by RED and robust design have made them a preferred choice among professional cinematographers globally.
RED’s president, Jarred Land, expressed his support for the upcoming merger on his Facebook page, asserting that the acquisition is a significant milestone for Nikon. He also hinted at a future of collaborative innovation between Nikon and RED while expressing their plans to reshape the professional digital cinema camera industry.
This acquisition announcement arrives amidst a history of legal disagreements between the companies with RED accusing Nikon on patent infringement. Nikon denied these claims and post-dismissal, the companies maintained a tense relationship. Eventually, they found shared aspirations for technological advancement and began discussing a possible merge.
With the transaction now approved, RED and Nikon are looking forward to collaborative innovation, aiming to revolutionise the markets they operate in. Despite their previous differences, this acquisition promises to bring about new beginnings in the realm of cinematic and photographic technology.
In 2018, RED attempted to step into the smartphone market with a product offering a holographic display and modular accessory capabilities. Unfortunately, the venture was heavily criticized and is considered unsuccessful. However, this bold move indicates RED’s willingness to push the boundaries in technology.
