Naut & Chain, founded in 2019 by Kelly Rogers, is redefining the landscape of luxury jewelry with an unwavering commitment to sustainability and ethical practices. Located in Franklin, TN, this innovative brand merges style with conscience, creating pieces that not only adorn but also respect the planet. From recycled metals to conflict-free gemstones, every element of Naut & Chain’s jewelry embodies sophistication without compromising the environment’s health.
Company Overview
- Name: Naut & Chain
- Year Founded: 2019
- Type of Company: Jewelry Brand
- HQ Location: Franklin, TN
- Startup Founders: Kelly Rogers, Owner & Designer
- One-Liner: Redefining Luxury With Sustainable Jewelry.
Progress and Current Status
Naut & Chain has captivated a loyal customer base eager for the brand’s new 40-piece collection. Garnering interest from a notable PR firm and planning to showcase at the Magic fashion trade show in New York and Las Vegas, Naut & Chain is on a path to national recognition. This movement towards a larger stage represents a pivotal moment for the brand, emphasizing its commitment to sustainable luxury.
Inspiring Story
Kelly Rogers’ journey with Naut & Chain is a testament to the power of a single vision in transforming an industry. Operating as a one-woman show, Rogers has managed everything from jewelry design to customer service, showcasing remarkable dedication and versatility. Overcoming the saturation in the jewelry market and partnering with a manufacturing company aligned with the Responsible Jewelry Council’s values, Naut & Chain’s story is one of passion, innovation, and resilience.
Future Outlook
In the next four years, Naut & Chain aims to become a household name synonymous with casual luxury jewelry, known for its environmental impact and innovative designs. With plans to launch internationally and introduce eight new jewelry collections, Naut & Chain is set to expand its product line, reach, and positive influence on the planet.
Company Role Models
Naut & Chain looks up to Fair Indigo for its commitment to earth-friendly products and sustainable business practices. Emulating Fair Indigo’s philosophy of “buy better, buy less, live fully,” Naut & Chain strives to create timeless pieces that last, encouraging consumers to invest in sustainable luxury that transcends fleeting fashion trends.
Naut & Chain stands at the forefront of the sustainable luxury movement, offering an ethical alternative to conventional jewelry. With each piece, Naut & Chain not only adorns its customers with elegance but also instills a sense of responsibility towards preserving the beauty of our planet for future generations.
