MyBuys is a company specializing in targeted, behavioural advertising. They provide online dealers with software allowing them to track the behavior of their consumers, e.
g. where they spend the most time, what’s being searched for, and finding related items or providing recommendations. They also focus in on transaction histories and site interactions, building up a full customer profile which enables marketers to provide relevant, spot-on recs (through email and RSS feeds) and ads. As customers are only presented with stuff they’re supposedly interested in, they are more liable to return and order even more products. MyBuys tests out different messages and algorithms to figure what works best for each company. Implementation takes less than a week and there are no upfront costs; retailers only pay based on results based on increases in revenues. They’ll take of all the leg work while your company will enjoy the increased profits.
MyBuys.com In Their Own Words
“MyBuysâ„¢ delivers the highest converting recommendations to consumers
MyBuys builds deep behavioral profiles on each and every consumer. These profiles allow MyBuys to deliver the highest converting recommendations – resulting in revenues 300% greater per interaction than traditional approaches.
By reaching consumers on a retailer’s web site, through email, and in RSS feeds, clients realize more repeat visits, increased conversion rates and larger order sizes.
MyBuys delivers these benefits with no upfront costs and a pay for performance model!”
Why MyBuys.com It Might Be A Killer
Customers crave relevance; at least that’s what advertisers seem to think, and for the most part they’re right. Customers don’t want to be bombarded with just any ad; they’re more apt to become interested if it’s relevant. Companies can take advantage of this by using MyBuys.
Some Questions About MyBuys.com
Behavioral advertising hasn’t gotten the greatest rap. Consumer advocates are wary of the way it intrudes upon our privacy. Will this affect MyBuys reception? Will they really be able to deliver? 
