If you often are at odds with you RSS reader and wish that the current technology that we have for subscribing to sites were more intelligent, then this new service might be just what the doctor ordered. In principle, it is a subscription service whereby you will be capable of subscribing only to particular information within a site.
You will be capable of applying different filters (based on keywords), and receive the actual updates not just by RSS but also by e-mail and by text message. That is quite novel, but if you think about it for a minute or two it dawns on you that such a functionality should have been implemented a long time ago.
The way this is activated entails adding a feature-rich “Subscribe” button to your Bookmarks Bar. From that point onwards, by clicking on it when you are on a page that you want to follow it will let you start individualizing the content that is relevant to you.
Summing up, this service will not only let you receive these news that you are interested in, it will also let you specify how you want to get that information. That element was missing in the equation, and being finally able to have so much control over the whole process becomes familiar pretty quickly indeed.
My.Fliptop.com In Their Own Words
“At Fliptop, we want to build a better subscription experience.
Our first product, Fliptop for Publishers, lets publishers better engage their visitors and bring them back to their website or blog, and lets consumers subscribe to exactly the information they want to receive. If you have a basic RSS button on your website, you should consider upgrading it to Fliptop’s Follow button, and give your visitors a way to subscribe to multiple things at once, filter subscriptions by any keywords, and receive updates how (RSS, email, text message) and when they want. You can try it for yourself on our home page or blog.”
Why My.Fliptop.com It Might Be A Killer
It makes for such specificity and relevance that one wonders how something like this wasn’t available before.
Some Questions About My.Fliptop.com
Which browsers will be supported next? 
