Michael Crawford is a toy collector that has a site devoted to toy reviews. The reviews contained in the site are arranged by categories such as “Cartoons”, “Horror”, “Military”, “Sci-Fi”, and “Superheroes”.
Likewise, the site includes reviews of movie-based toys, like toys which have been inspired by horror and action flicks. Sometimes reviews can be found under more than one of these categories, and this makes the search process more versatile. Each review is made up of an introductory paragraph, and then the following categories are assessed: packaging, sculpting, paint, articulation, accessories, fun factor, and value. A “Things to Watch Out For” paragraph is included, before the overall score is given. Each review also has information on where to buy the items. In addition to toy coverage, the site features movie reviews, complete with a recommendation system that works along the lines of “Buy It”, “Rent It” and “Skip It”. Site visitors can also add their own reviews to the site. 
