Being environmentally conscious has moved beyond fad and new-aged gestures into the popular imagination; it’s the thing to do. Gore won an Oscar, in the end, and the polar ice caps really are melting.
Facts. Undeniable. So now how does the average, every day citizen make the planet greener? Joining MakeMeSustainable, a community dedicated to the environment and sustainable living, is a good start. How it works: first you register and fill out information about how you live, e.g. what kind of home you have, how many people live there, do you rent or own, monthly electricity use, heating use, etc—this establishes your carbon emitting footprint; after that you can set up your own profile. There you’ll find a section on your Carbon Reductions, your Sustainable Actions, and your MMS community. Each time your make a Sustainable Action (e.g. air drying clothes, lower thermostat in winter, insulate water heater), your profile tracks associated carbon and money savings. Of course as you alter your behavior your carbon emission levels may decrease and MMS will encourage you to continue making steps to a greener life. Your MMS community is there for support. All community actions are aggregated to show the group impact on the environment.
MakeMeSustainable.com In Their Own Words
“We live in a period of profound environmental crisis, but it is not too late to change the course. The future of our planet hinges on the choices we make everyday. MakeMeSustainable is unique in our capacity to provide individuals and businesses with the tools necessary to identify and accomplish sustainable goals. We will help you track your energy consumption and environmental impact, allowing you to see the effects of strategies as simple as changing a light bulb. As a community we can realize an environmentally responsible and economically rewarding future. Together, we can change the course.”
Why MakeMeSustainable.com It Might Be A Killer
The genius of MakeMeSustainable is that it leverages its community to make a difference. It puts an emphasis on collective action and the importance of working together to make the world greener. The site also tracks individual impacts and offers advice on how you as an individual can make a difference. It actually calculates what you’ll save financially by taking sustainable actions, which is a much better incentive than mere words.
Some Questions About MakeMeSustainable.com
MakeMeSustainable is a good idea, but just how will it grab people’s attention? While the environment is a huge issue, many simply don’t want to change how they live, and they certainly don’t see the need to join a social network dedicated to environmental issues. 
