There are many business directories currently available, so what is the point in another one seeing the light? What could make a new one be slightly special? I bet that is what many of you thought upon reading the title of this review. The truth is that this particular directory (named LogoNav) is not revolutionary, but it has two distinctive characteristics that make it likeable: it emphasizes searchability by being optimized for most mobile devices, and it focuses on giving small companies a chance to enjoy as much exposure as possible.
For instance, if you look up a company in any of the featured categories and the company is indeed found, you will not be presented with a string of text to begin with. Rather, the logo of the company will be displayed right in front of you. And typing on the whole is kept to a strict minimum. Categories are represented by icons, for example. And the actual location of any business is mapped out dynamically.
All in all, this is a different way in which companies can get in front of the ones who are looking for their services. The approach is versatile enough as it stands, and I am really interested in seeing how this site could be best rendered on an iPad.
LogoNav.com In Their Own Words
“At LogoNav.com, we want to change your relationship with internet searches for finding companies, local and afar. We have developed something that works directly for your benefit, saving time by not having to type. This is particularly interesting on handheld devices such as the iPhone and a new generation of Home PC’s with a touch screen interface.
We make it simple to find, see and get to the company you are in search of. We do something different in the process too – we show you the company’s logo instead of text. As a business, you are more likely to be listed on the first page of a search. In addition, we have optimized the viewing and a company’s placement online.”
Why LogoNav.com It Might Be A Killer
Presenting information visually is always more memorable, and users do not waste time in any way by strings of text that in the end do not convey what it is that the company does.
Some Questions About LogoNav.com
What does it take to be listed on the database? 
