Book publishers haven’t moved as fast as they should to incorporate technology into their print businesses. That’s what you have to think after trying a service such as Link.me, even for just a tiny amount of time. It takes something that’s been around for ages such as QR codes, and it uses such technology to provide readers with tons of additional content. If you’re a writer, the idea is to have such codes spread throughout your whole book, and not just on the sleeve (the one and only place where some publishers have already been printing QR codes). Link.me enables you to place your codes just wherever you think people could be engaged better. If you want to have a QR code added to the start of each single chapter, then you can do it.
Interviews, bonus chapters, teasers, extracts… that’s the kind of content that you can give people who scan your codes. A comparison can be made to the bonus content that people who buy a DVD get, really. It’s the kind of content that turns casual folks into hardcore fans.
And the codes you can create using Link.me have the great merit of never expiring. Also, they come with analytics that show you everything where your readers are based, and how they’re reacting to your content. As a result, building a highly-targeted audience for new installments on any series that you’re writing is a whole lot easier. Just a teaser or an extract placed on the right page will let you keep everybody guessing about what’s coming up next, and the fate of their favorite characters.
Link.me In Their Own Words
Created with input from some of the biggest publishers in the world, link.me enables you to track reader interest and build ongoing, direct relationships. Using the latest in mobile technology, link.me is revolutionizing the way that publishers understand and communicate with their audiences.
Some Questions About Link.me
How come nobody’s had this idea before? Isn’t adding QR codes on places other than sleeves too obvious an idea to have been neglected for so long? 
