Level Up Game Plan is on a mission to help families take back control of their mental well-being. Founded in 2024, this wellness coaching web app is designed to empower parents, kids, and busy professionals with the tools they need to improve executive functioning, build confidence, and develop quick self-care habits — all in just 5-10 minutes a day.
The Problem They’re Solving
Parents today aren’t just caregivers. They’re professionals, mentors, emotional anchors, and often the glue that holds everything together. But this often comes at a cost: stress, burnout, and a loss of balance. Level Up Game Plan was created with a deep understanding that when parents are mentally healthy and confident, their happiness, relationships, and overall success dramatically improve.
A Science-Backed, Family-Centered Approach
What sets Level Up Game Plan apart is its foundation in proven science. Drawing on the expertise of co-founders Dr. Jason Selk and Dr. Ellen Reed — both renowned for their work in mental toughness and executive coaching — the platform offers a yearlong curriculum that helps users build essential mental wellness habits. It includes proprietary content and an immersive, feedback-driven experience that encourages consistent personal growth.
From simple daily exercises to improve focus and confidence, to powerful tools for self-regulation and stress management, the app supports users across generations — from kids to executives. And it’s working: within just six weeks of consistent use, Level Up Game Plan boasts a 97.6% satisfaction rate among users.
An Inspired Beginning
The idea for the startup was sparked by a powerful moment of national reflection. After hearing U.S. Surgeon General Dr. Vivek Murthy declare the overwhelmed state of parents and families a national crisis, CEO Ed Han and CTO Kelly Berger assembled a team of experts to build a solution. With the help of Dr. Selk and Dr. Reed, the team launched a platform designed not just to treat stress, but to equip families with lifelong mental wellness skills.
A Mission-Driven Culture
When asked what company they look up to, Level Up Game Plan’s team points to Patagonia — not for its product line, but for its values. “We admire their commitment to protecting the earth and their founder’s courage to not sell out for commercial gain,” says Han. “They’ve built a truly authentic brand, and that’s something we aspire to.”
Looking Ahead
In the next four years, Level Up Game Plan envisions impacting hundreds of thousands of families, helping them learn to self-regulate stress, build resilience, and live happier, healthier lives. While the world may not slow down, the startup believes the right tools — delivered with intention and consistency — can make all the difference.
Website: www.levelupgameplan.com
Founders: Ed Han (CEO), Kelly Berger (CTO), Dr. Jason Selk (Co-Founder), Dr. Ellen Reed (Co-Founder)
Headquarters: Remote
Launched: 2024
