Lego.com is the web site of the LEGO group, famous for their children’s product.
The site is basically directed to two types of audiences. The main one is the kid’s. In the main page, children can easily access to different areas where they can either play different Lego-related games, or they can simply check out the latest technology provided by the brand. The other side of the site is more specifically aimed at the concerned and involved parents who are interested to learn about the company’s history, values and ethics, as well as the products safety, price and durability; and most of all, to those who are eager to learn the safety factor whilst their kids are interacting with the LEGO products. The site provides a space where, either young ones or parents can join the LEGO club, and receive the latest news on the products’ development, as well as a monthly news letter. At the top of the page, one can find a quick and simple search box for the site. Different options, such as the ‘quick links’ below the main ad (which present the clients with their latest innovation, the featured product ‘Matoro’), one can be effortlessly directed to spots where you can either check out a specific product, shop for them or even post a comment on the message board. 
