In a recent turn of events, Justin Long, known for representing Apple’s “I’m a Mac” campaign, has now teamed up with Qualcomm to endorse Windows on Arm PCs. This unexpected alliance points to a shift from Apple’s stronghold to its competitor, Microsoft.
Qualcomm’s decision to hire Long is widely viewed as a light-hearted dig at Apple, considering his previous role in promoting Macs as ‘cool’ and ‘user-friendly’. This wry move has set tongues wagging in the tech world, implying a shift in strategic direction and showing Qualcomm’s confidence in their own technologies.
During Qualcomm’s Computex 2024 keynote, Long humorously displayed his annoyance with macOS notifications and voiced his preference for a Snapdragon-powered PC. This demonstration emphasized the superior performance and user-friendliness of the Snapdragon-powered PC, winning audience approval.
Cristiano Amon, Qualcomm’s CEO, enhanced Long’s message during the company’s “the PC reborn” keynote using the phrase, “Yes, things change.
Justin Long’s switch from Apple to Qualcomm
Things do change.” He elaborated on the industry’s evolution, reinforcing the importance of embracing change for progress and innovation.
In what seems like a challenge to the MacBook Air, Microsoft and Qualcomm are focusing on their device’s battery life, confidently showcasing their shift to Windows on Arm. ARM-based PCs named Copilot Plus, powered by Qualcomm’s Snapdragon X Elite processors, are expected to launch on June 18th.
The rivalry among tech giants often leads to hiring former staff from competitors for marketing strategies, as seen when Intel, Google, and Microsoft recruited former Apple associates for promotional campaigns. These actions expose the fierce rivalry in the tech industry, often used strategically to enhance brand credibility while undermining competitors.
