Unsatisfied with the job market, Joseph Loria transpired from a professional to a business proprietor, leveraging his vast knowledge and years of experience.
At the age of 61, he established a consulting firm, RetentionCX, in 2023. The company thrives on guiding new business owners and improving their customer experience.
Loria has always put customers at the heart of everything, knowing the critical role of customer experience in business. Over the years, his company has been instrumental in the success of several start-ups.
Loria set up RetentionCX to use his age and commensurate experience as an advantage and plot his unique professional journey.
Joseph Loria: Guiding start-ups with RetentionCX
His extensive industrial knowledge and his mature perspective turn challenges into prospects for his venture.
In 2023, Gusto’s study identified an influx of newly founded businesses in the professional service sector, with professionals aged 55 and above dominating by 35%. The study also observed that these fresh business ventures are more interested in offering consulting services.
According to the study, these professionals opt for this sector as it offers low start-up costs, higher profit margins, and the ability to use their extensive knowledge and skills. The sector’s impressive growth and stability within a short period show the changing face of entrepreneurship.
Loria, with an extensive professional background and a chemical engineering degree from Tulane University, used his job loss as a trigger to establish a business that allows him to work freely and creatively.
His vast array of experiences and creative mindset allowed him to apply the skills and knowledge he had acquired over the years in his own business.
Quickly, RetentionCX became a success, securing three clients in its first month. Today, Joseph Loria continues leading his company, managing between three and five clients concurrently, making RetentionCX his full-time occupation.
