What would happen if you combine the huge searching capabilities of the Internet with the powerful person-to-person interaction of the telephone? That’s what Ingenio has done. It connects online consumers with businesses by phone.
Ingenio Pay Per Call is a paid search-based advertising system that allows any advertiser to capitalize on the popularity of Internet search and drive targeted phone leads—rather than clicks—to their business. With this new performance-based online advertising service, businesses pay only for calls received. Besides, there’s no need to create or maintain a website, making it ideal for all those businesses who do not transact online. It also bridges the gap between online search and the value of a phone conversation, the preferred way of closing business for many service-based businesses. It enables ad creation in minutes and there’s no keyword management required.
Ingenio.com In Their Own Words
“Ingenio’s unique platform has pioneered a variety of applications that combine the communications power and ubiquity of both the Internet and the phone to create new opportunities for online buyers and sellers. The company’s technology powers a suite of solutions, including the leading Live Advice™ Directories product and the Ingenio Pay Per Call® Network.”
Why Ingenio.com It Might Be A Killer
Ingenio Pay Per Call seems an ideal solution for both existing click advertisers interested in supplementing campaigns with phone call leads, and for whole new advertiser segments for whom click-based advertising isn’t effective. Any business looking to take advantage of the marketing power of Internet search to drive targeted phone calls from ready-to-buy customers will probably find this advertising service very attractive.
Some Questions About Ingenio.com
Is this form of advertising going to make a huge impact? Will Ingenio Pay Per Call really catch? Will Ingenio be able to compete with hundreds of pay per click advertising services? 
