The next should not be the winter of your discontent, but that of warmth: take a look at this site, home for a designer and seller of home and industrial infrared heaters. They carry a huge catalogue of heaters using different technologies, like ceramic, quartz and metal, both portable or fixed, plus accessories and replacement parts for all of them, which users can purchase using the site.
The extremely plain design in the site make it a bit hard to find some of the useful categories which allow users to search for heaters based on specific heating needs, like pet/animal, isolated booths, snow and ice control, locker rooms; even when you get to find these categories, there’s not enough highlight of interesting products or navigational aids (adequate links are lacking, for instance). Also, the page for each product displays way too much information in a way that makes it hard to follow and probably not interesting for all audiences: diagrams showing measures are great, but not if I need to scroll three pages to go on reading; the same applies to information on accessories and replacement parts. This information should be provided as optional, as in that users should be able to click on links to open it if they care at all to know about accessories and specs. 
