Numerous people of color have faced challenges in locating suitable eyewear due to conventional frame designs failing to accommodate their broader nose bridges. Nigerian-American designer Ona Utuama noticed this problem and tackled it by launching Tribal Eyes in 2020, a brand specializing in eyewear for diverse communities with varying facial structures. Tribal Eyes offers a range of stylish and comfortable eyewear options specifically designed to cater to the unique needs of individuals with broader nose bridges, higher cheekbones, and diverse facial structures. Utuama’s brand aims to ensure that everyone can enjoy optimum fit and style with their glasses by prioritizing inclusivity and representation in the eyewear industry.
Celebrity endorsements and global expansion
Featuring bold and trendy frames, Tribal Eyes has gained popularity among celebrities such as Viola Davis. The brand has rapidly expanded and can be found in multiple locations, such as Anthropologie in Dubai, Hudson Bay departmental stores in Canada, and local optical shops in Atlanta. Tribal Eyes is part of a handful of eyewear startups aiming to serve people of color and Black communities. By creating affordable and stylish eyewear that caters to diverse facial features, they are bridging the gap in the eyewear industry and promoting inclusivity. As a result, Tribal Eyes has garnered widespread recognition and has been featured in multiple fashion and lifestyle publications, further elevating its global presence.
Innovative design process
Utuama employed a scientific method in crafting her eyewear designs, collecting data on dimensions that best-suited customers from different backgrounds. She identified the perfect balance of comfort, style, and functionality for a diverse clientele through extensive research and meticulous analysis. This innovative approach has led to a wide range of highly customizable and inclusive eyewear options, catering to each individual’s unique needs and preferences.
Identifying the lack of diversity in conventional designs
She found that many Black, Latinx, and Asian individuals were more inclined towards larger nose bridge sizes than conventional eyewear brands. This preference for larger nose bridge sizes highlights the lack of diversity in eyewear designs, demonstrating the need for more inclusive options catering to a wider range of ethnicities and facial structures. As a result, consumers from these backgrounds may experience discomfort or difficulty in finding fashionable frames that fit well, further perpetuating the lack of representation in the eyewear industry.
Revolutionizing eyewear with inclusivity
As a result, Tribal Eyes’ designs now incorporate broader nose bridges, oversized frames, and lightweight materials such as acetate and thin metal. These thoughtful design elements cater to customers’ specific needs with diverse facial features, ensuring an optimal fit and increased comfort. Moreover, the use of high-quality materials enhances the durability of Tribal Eyes’ eyewear, offering stylish yet functional options for consumers with varying needs.
Implications for the eyewear industry
The accomplishments of Tribal Eyes and similar companies have proven to major eyewear producers that catering to a diverse range of communities with unique facial structures is crucial. By incorporating the distinctive needs and preferences of various ethnic groups into their product designs, these companies provide a more personalized and comfortable eyewear experience. This inclusive approach to eyewear design fosters customer loyalty and facilitates expansion into untapped markets, ultimately leading to increased sales and profitability.
Tribal Eyes: a champion of inclusivity in fashion
With its fashionable and comfortable eyewear for all, Tribal Eyes has positioned itself as a frontrunner in the industry and an international champion of inclusive design. The brand’s commitment to offering stylish, high-quality glasses while catering to a diverse clientele has not gone unnoticed, garnering praise from customers and industry experts alike. As Tribal Eyes continue to break down boundaries, they are not only reshaping the eyewear market but also reinforcing the importance of inclusivity in the fashion world.
Frequently Asked Questions
What is Tribal Eyes?
Tribal Eyes is a Nigerian-American eyewear brand launched in 2020 by designer Ona Utuama. It specializes in providing fashionable glasses that fit diverse facial structures, particularly for individuals with broader nose bridges, higher cheekbones, and varying facial features.
What makes Tribal Eyes different from conventional eyewear brands?
Tribal Eyes focuses on inclusivity and representation by offering eyewear designed specifically for communities that are underserved by conventional eyewear brands. By prioritizing the unique needs and facial structures of individuals from different backgrounds, they create comfortable and stylish eyewear options that fit well and provide an enjoyable glasses-wearing experience.
How has Tribal Eyes gained popularity?
Tribal Eyes has gained the attention of celebrities such as Viola Davis and can now be found in various international locations, including Anthropologie in Dubai, Hudson Bay stores in Canada, and local optical shops in Atlanta. The brand has also been featured in multiple fashion and lifestyle publications.
What is the design process behind Tribal Eyes eyewear?
Ona Utuama employed a scientific method to create her eyewear designs, collecting data on dimensions that best suit customers from diverse backgrounds. Through extensive research and analysis, she crafted highly customizable and inclusive eyewear that perfectly balances comfort, style, and functionality for a diverse clientele.
How does Tribal Eyes contribute to revolutionizing the eyewear industry?
Through the success of Tribal Eyes and similar companies, it has become evident that catering to a diverse range of communities with unique facial structures is important in the eyewear industry. By incorporating the specific needs and preferences of various ethnic groups, these companies provide a more personalized and comfortable eyewear experience. This inclusive approach fosters customer loyalty and facilitates expansion into untapped markets, leading to increased sales and profitability.
How is the brand promoting inclusivity in fashion?
Tribal Eyes has established itself as a frontrunner in the eyewear industry and a champion of inclusive design, offering stylish and high-quality glasses for diverse facial structures. As the brand continues to break down boundaries, it reinforces the importance of inclusivity and representation in the world of fashion.
