Gary R. Hess, the author of impNERD, is a self-proclaimed nerd.
But what sets him apart from the thousands of nerds in the blogosphere is his decidedly un-nerdy approach to explaining topics relating to technology. His site specifically deals with internet, marketing and publishing (hence the “imp”) and he strives to describe the topics and trends in these areas that are flittering around the web in simple, layman’s terms. impNERD was previously a subdomain of Hess’s other site, and he has since launched impNERD as an independent entity that thoughtfully and thoroughly teaches his readers about a given topic.
Impnerd.com In Their Own Words
“impNERD stands for Internet, Marketing and Publishing. Although still new compared to other websites, I bring updates regularly and am always learning. As I learn, I teach. This brings the best of both worlds–the ability to bring information to the public and tell it in layman’s terms.”
Why Impnerd.com It Might Be A Killer
impNERD is different from the plethora of technology sites out there. It does not just esoterically highlight or analyze products, services, or companies, but it attempts to educate others. The site also has a handful of weekly series and topics, which should ensure regular visitors.
Some Questions About Impnerd.com
The site may be distinguishable from other sites in terms of content and analysis, but what about a visual distinction? The color scheme and layout are unmemorable. 
