Identified Hits is a new social network advertising company that recently came out of stealth mode to unveil its endorsement-based ad service. Identified Hits, like Facebook’s own Beacon, allows advertisers to insert advertisements when a user installs a given application.
The difference between Beacon and Identified Hits is that the latter does not run its ads in the Facebook News Feed and they are entirely opt-in from the get go. An example scenario would be that “Nathan” installs the application “Neighbors” and because of this, his friends receive an update stating: “Nathan recently installed Neighbors, he discovered that 50 users live in SOMA”. Next to this, under our present scenario, an ad would appear asking: “Who lives next to you, click here to find out”. Think of Identified Hits, as similar conceptually to Beacon but distinguishing itself by being entirely opt in, unobtrusive and never broadcasting actions outside of Facebook.
Identifiedhits.com In Their Own Words
“Identified Hits is an ad delivery network for third-party applications that run on social platforms. Our mission is to help advertisers tap the creative opportunities that social media presents, to help publishers monetize their applications, and to help consumers see more meaningful advertising while shielding them from that which is obnoxious.”
Why Identifiedhits.com It Might Be A Killer
By intelligently targeting advertisements to Facebook users without being intrusive or using the email channel, Identified Hits may have finally figured out how to make social networks profitable.
Some Questions About Identifiedhits.com
Beacon has been a complete failure and has not resulted in increased profits for Facebook. Is Identified Hits sufficiently different and forward thinking enough to provide the solution that will allow social networking sites to finally take full advantage of the wealth of personal consumer information available for targeting? 
