Corry Banks turned a job loss into an opportunity to pursue his passion. When his IT job asked him to relocate, Banks chose to take a severance package instead. He used the money to launch Modbap Modular, a company that makes electronic music equipment.
Banks is a beatmaker who loves the boombap style. He felt that existing tools did not meet the needs of performing artists like himself. Most equipment was too large or lacked the portability and functionality needed for live sets.
During rehearsals, Banks realized how much time he wasted setting up bulky gear. He wanted something more compact and powerful. With his severance pay, he began sketching designs for a product that would work well for DJs and beatmakers.
For three months, Banks focused on developing Modbap Modular. He worked on the products, brand image, and a pitch to convince customers and stores. He promoted the launch on the podcast he hosted for other musicians.
Corry Banks’s entrepreneurial pivot
This generated buzz and led to a high volume of orders. “Am I really ready for this?” Banks wondered as he took on the roles of designer and company leader.
Modbap Modular officially started in October 2020. It has since expanded to over 40 stores across North America, Europe, and Asia. The company is now a go-to source for musicians seeking durable, versatile equipment that meets their specific needs.
Banks reflected on his journey in an interview. “Oddly enough, I felt fine about it and immediately thought to invest in myself using the severance package,” he said. His story shows how an unexpected event can lead to success.
Banks funded his dream using his own severance money. Today, Modbap Modular fills a gap in the market. It provides compact, performance-ready gear tailored to beatmakers.
Banks’s leap from sketches to a polished product was fueled by his focus and passion. His strategic pivot turned a challenge into an opportunity, establishing a brand that caters to a specific market need.
