GunnersAlley.com is an eCommerce site specializing in guns, firearm accessories and holsters, for sport, hunting or law enforcement use.
Their stock is very ample and wide ranging, selling guns (a limited selection is available), and mostly accessories for the shooter, like belts, holsters and cases, and also security accessories, like hearing protection or eye goggles. What I really liked about the site is that it provides learning and shopping guidelines to help its customers decide on the best option for their particular needs; still, I reckon a gift idea guide would come in handy, especially taking into consideration the needs and likes of the large target audience of a shop like GunnersAlley.com. It could also be useful to carry a directory of (or links to offsite resources where users can find information on local) FFL dealers, and a detailed checklist of the things the company needs to make a firearm sale. In any case, it’s clear that the site is designed in order to make finding the perfect item an easy task, as is the checkout process, which in turn makes the site a perfect place to make one’s gun and shooting accessories shopping, even if buying over the internet for the first time. 
