If you’re a startup founder, chances are you’ve heard the term “growth hacking.” Simply put, growth hacking is finding new and innovative ways to engage audiences and potential clients. It’s a way to rise above the clamor that is the internet and get your company seen.
But how do you do it? Sure, you can read a million articles on Medium and try to DIY it — good luck with that. Unfortunately for the truly bootstrapped startup founder, growth hacking is as much of a learned and practiced skill as traditional marketing. So, while you can go it alone, it’s probably not the best way to spend your time.
Instead, check out Growthority, an online growth hacking agency. Growthority is a group of professional growth hackers who are ready to take your startup to the next level. After your free consultation with their team, they’ll do some deep dive research into the environment your company lives in. They’ll also check out what you’ve done already, what your results have been, challenges within your markets, and any opportunities for growth that your non-expert eyes may have missed.
They’ll then take all of that research, mix it up with your goals for your company, and come out with a plan for growth. That plan will include traditional marketing methods as well a some that might seem kind of… Nuts. Don’t be scared, though! It’s those crazy ideas that make growth hacking stand out from the crowd.
And then it’s time to take that plan into action. The launch of your own personal campaign might include anything from custom development and design to content marketing to a total re-brand. The Growthority team will try out different approaches, iterate, drop stuff that’s not working, and refine until they hit that magic marketing campaign.
Growth hacking is great for startups, obviously — it grew out of startup culture — but it’s also a good solution for a wide range of other companies who are looking to reach new markets. If you’re not sure whether or not it will work for you, don’t hesitate to reach out to the Growthority team and ask all the questions you can thnk of!
Interested? Ready to take your company to the next level? Like I said before, a consultation with Growthority is free but the cost of their services varies by industry and client. Hit them up for your consultation and start the process of making sure everyone knows about your startup.
Photo Credits
Growthority | Jacob Lund/Shutterstock
