Google has opened applications for the 2024 cohort of its Google for Startups Accelerator Africa program. The program invites Seed to Series A tech startups that are building innovative solutions for Africa to apply. The three-month hybrid accelerator is specifically aimed at Black-led technology startups in South Africa.
It brings the best of Google’s resources, including programs, products, and technology, to Black founder communities. The accelerator will pair startups with relevant Google and industry experts to address their top challenges. It will provide non-dilutive funding, insights, and best practices to improve their products and businesses.
The program will commence in November 2024 and conclude in January 2025. It will feature a cohort of 15 top Black-led South African startups. To be eligible, startups should demonstrate traction, ideally between Seed and Series A stage.
Their product or service should be scalable with a significant total addressable market and a defensible growth model. Startups should be deeply technical, preferably leveraging technologies like machine learning and AI.
Google opens accelerator applications
Commitment from the CTO and/or technical roles to participate in the program is required. Google encourages applications from diverse and inclusive backgrounds. The program is open to Black-led technology startups within South Africa.
The program offers equity-free support of up to $350,000 in Google Cloud credits to scale infrastructure and technology. Startups will receive personalized guidance from Google experts, seasoned entrepreneurs, and industry leaders. In-depth training will be provided on product development, business strategy, and advanced technologies, including AI and machine learning.
Startups will gain access to a network of investors, partners, and customers worldwide. Participants will join a supportive community of fellow founders for collaboration and learning. Applications opened on September 27, 2024, and will close on October 14, 2024.
The program will kick off in November 2024, with graduation and a demo day in January 2025. By participating in the Google for Startups Accelerator Africa, Black-led startups in South Africa will gain comprehensive support and resources to scale and succeed.
