Simply put, GoldRun is a platform that lets retailers create scavenger hunts for virtual goods in physical locations. Users of this service download an application for their smartphones, and then they can proceed to collect these virtual items by using their cameras. Once the hunt has ended, those who collected all the items in question will qualify for the best discounts and promotions. That is, the more the person becomes involved in the collection of goods then the more benefits he is going to reap.
This is a really interesting alternative to services such as Foursquare in which people have to check-in before they can do anything. Here, all that people have to do is take a snap using their mobiles in order to being eligible for the deal.
This is quite a significant departure from other location-based platforms, and one that is sure to resonate with more than a good couple of users. Anything that reduces the number of steps involved in doing something always does.
The GoldRun application is available for users of iPhones, and it can be had for free at the iTunes Store.
GoldRunGo.com In Their Own Words
GoldRun allows you to track down, interact with and collect virtual objects placed all around your city and share them with your friends on Facebook. The more stuff you grab the more rewards you earn, so start running!
Why GoldRunGo.com It Might Be A Killer
It is interesting because it eliminates the need to check-in before you can actually benefit from any deal or promotion.
Some Questions About GoldRunGo.com
If it catches on, will support for other mobiles ever be provided? 
