Today, we’re uniquely positioned as organizational leaders, facing opportunities our predecessors couldn’t have imagined. With technology advancements that boost collaboration, reliable remote connectivity, and a growing global economy, hiring today looks different. Organizations of all sizes, specialties, and experience are increasingly broadening their horizons toward global recruitment. Aside from the benefits of having a larger talent pool, global expansion presents bottom-line and logistical advantages. Learn how to simplify the process and make your next great hire without the complexity of entity setup.
1. Make Remote Work the Norm
While remote work has become commonplace, many organizations have garnered headlines for reducing their offsite workforce. What had exploded as a means to stay operational during a global health crisis has tapered off recently. While some organizations reasonably need on-site talent to build components and meet with clients, many don’t. However, leadership pressures have forced returns to the office that can culminate in employee dissatisfaction and lagging investments in technology.
Proactive, cutting-edge leaders know better – for many, investing in remote work capabilities isn’t just good for employees; it’s good for the bottom line. When your team can do their work anywhere, a snowstorm, health crisis, or significant global expansion won’t slow you down. Lay the groundwork to establish remote work as the norm, even if your team still has a domestic footprint.
First, you must ensure your technology stack, security protocols, equipment, and policies are suited for a remote-first culture. Next, review your hiring methodology to see what updates you’ll need to make for hiring out of state and country. You may already have things in place for hiring workers in an adjacent state, but global hiring is different. There are big differences between workers’ rights, expectations, and norms from country to country and laws to back them up.
Partner with a global employment platform to understand the world’s laws. Oyster, a top platform used by top tech firms, helps organizations hire, pay, and care for team members in 180 countries. This partnership helps ensure remote hires have accurate benefits administration, proper tax withholdings, and compliance with necessary laws. Even if you’re beginning your global expansion, an employment partner can help ensure hiring and retaining global talent goes smoothly.
2. Plot Your Expansion Strategically
You’d never launch a new product or service without market research, so your approach to expansion should be no different. First, look to your network for guidance. Fellow HR leaders and hiring managers in your sector are a great first stop for candid perspectives. Learn from their experiences, ask what they’d do differently if they had the chance, and get referrals. They might have an employment partner they’d recommend, a marketing strategy that worked well, or cautionary tales worth listening to.
Contemplate advice as you craft your approach – just like you’d manage a dataset from a consumer report. Blend this data into your company’s prior expertise, industry needs, and strategic plan. Your company’s forward-looking plans and trade-secret ideas may influence how and where you decide to expand your hiring. Establish an expansion team to garner thoughtful insight and debate as you craft your approach.
Establish test markets for expansion, considering the type of talent you need to hire. If you’re focusing on contracting out administrative functions, look into what areas offer the most available, qualified talent. Even with an employment partner, reducing some variability surrounding location can be beneficial. When the reliability of native languages, time zones, and technology is similar, managing a global team presents less of a managerial burden.
Launch a pilot project with specific goals, a timeline, and ways to measure success. For example, identify whether you need to increase your technology support team to cover late-night calls. Define the hours to cover, where potential global talent may reside, and a timeline to onboard hires. Next, determine the assessment period for success, including marketing your new support availability to customers. Measure results, feedback, and retention throughout the pilot period and use your findings to influence the next steps.
3. Market Your Global Opportunities by Hyper Targeting Top Talent
When the world’s talent is at your fingertips, it can be overwhelming. Finding the ideal talent for your global remote roles can often be the most challenging component of expansion. However, it makes sense to take a marker’s approach when presenting your new opportunities to an untapped market.
Collaborate with your marketing team to glean insight into how they’re targeting customers. Learn how to apply these hiring strategies, even if they aren’t as familiar. Next, consult with your global hiring partner to get their perspective. They’ll have access to global hiring data, trends, and geographic norms that would otherwise be difficult to find.
Blend these strategies and data points to develop a marketing plan to hyper-target top talent. Just like you assessed global hiring hotbeds, do the same for talent types, regardless of location. Work with hiring managers to determine which keywords or phrases are relevant in their industry. Confirm which certifications and software hold the most weight globally and incorporate them into job descriptions and postings. Post online ads to pinpoint talent across channels using data analytics and AI to refine your strategies.
Pursue Global Expansion and Achieve More
Simplifying global expansion blends the demand for strategic, thoughtful, and diligent leadership. You can maximize your potential by embracing modern technologies, deploying innovative solutions, and partnering with global employment experts. Leveraging professional global expansion services can help streamline the process while ensuring compliance with local regulations as your business accelerates growth in a new market. With careful planning, partners, and flexibility, international expansion can be crucial to your success.
