Jayson Tatum, Boston Celtics guard, has built a robust off-court portfolio, earning him $13 million annually. His ventures include a sneaker deal with Nike’s Jordan Brand, the cover of 2K Sports’ latest NBA video game, and a starring role in a Netflix reality series. Shaboozey, an artist whose record-breaking single “A Bar Song (Tipsy)” held the No.
1 spot on the Billboard Hot 100 for 16 weeks, is projected to make over $10 million in revenue. Kathryn Newton, leading horror star from Gen Z, brought in an estimated $2 million from her acting roles and social media partnerships this year. Drew Afualo, TikTok creator, earned approximately $2.9 million last year from brand deals and her two podcasts: “The Comment Section” and “Two Idiot Girls.”
Bobbi Althoff, with her “The Really Good Podcast” launched in 2023, entertains over 13 million social media followers with her deadpan and sarcastic interviews with high-profile celebrities.
Xandra Pohl, co-founder of Pika, an AI tool that turns written prompts into cinematic videos, a platform integrating realistic live action, computer animation, and anime. The 30 Under 30 Class of 2025 highlights honorees across various industries such as Art & Style, Media, Hollywood & Entertainment, Education, Science, Healthcare, Sports, Music, Finance, Food & Drink, Social Impact, Manufacturing & Industry, Venture Capital, Marketing & Advertising, Retail & Ecommerce, Games, and Social Media.
Spotlighting 2025’s influential young leaders
Newly added categories for this year include AI and Transportation & Mobility, with green tech added to the rebranded Energy & Green Tech category. The list was developed with insights from an independent panel of expert judges, including Lindsey Vonn, Olympic Champion, Keia Clarke, CEO, New York Liberty, Devika Bulchandani, Global CEO, Ogilvy, Misty Copeland, Principal Dancer, American Ballet Theater, and Steve Case, Chairman, National Geographic Society, amongst others. Over the past decade, the “30 Under 30” lists have spotlighted more than 12,000 young leaders and entrepreneurs worldwide.
Many have become CEOs, record-breaking artists, and billionaires. The recognition continues for significant global impact through these annual lists. As part of this year’s celebration, a first-ever New Icons event will be held, sponsored by Discover Puerto Rico, in honor of the 2025 30 Under 30 and Top Creator lists.
For the full list of the 30 Under 30 Class of 2025, visit the website. Join the conversation on social media by following #Under30.
