Who said religion was antiquated, old fashioned and anachronistic? For all those naysayers, there’s FishHop, a Christian marketing network taking advantage of the web 2.0 revolution to spread the good news.
Their mission? To promote Christian themed books and music. Their weapon of choice? Word of mouth, via today’s most viable grape vines, social networks. FishHop network members, or Citizens as they are dubbed, can communicate and interact with each other, while at the same time spreading the word about authors and musicians. As a Citizen, you’ll be on the receiving end of free books and CDs filled with spiritual, soul lifting tunes. You’ll also have the chance of winning prizes the more often you promote/talk about a product. FishHop will even give you buzz generating tips, and a chance to talk to authors and artists in the forums so you’ll be able to talk about products without hesitation.
FishHop.com In Their Own Words
“Fish Hop, a subsidiary of The Christian Post Company, is a marketing network that taps into the most effective marketing that exists, word-of-mouth. The mission of Fish Hop is to promote Christian books and music through the use of social networks within the body of Christ. Through the marketing of Christian books and music. Fish Hop also creates a place of community, where Fish Hop “Citizens”, as they are dubbed, can interact with one another and also with the authors or musicians that market their work through our network. In the end the main vision of Fish Hop is to help and be a part of reuniting the broken body of Christ by creating awareness and spurring development within Christian media by creating the dialogue between the customers and industries.”
Why FishHop.com It Might Be A Killer
FishHop is bringing the mainstream to Christianity and vice versa. What better way to do an ad campaign than combining the virtues of social networking and good old fashioned word of mouth? Christians will now be able to enjoy modern Christian music and bask in the Word of God.
Some Questions About FishHop.com
Is this nothing more than shallow marketing? Will the more religious see it as pure, unholy consumerism? 
